Jim Link discusses his new book Idea-links: The New Creativity
“Idea-Links breaks down the mysteries of the creative process into simple, accessible steps that any individual or group can use to meaningfully turbo-charge their creative output.” — Peter Horst, Chief Marketing Officer, Capital One.
A 2010 IBM poll of 1,500 CEOs identified creativity as the #1 leadership competency of the future. Yet, most employees have no plan for increasing their creativity, nor do their bosses have a plan for helping them. That is, until now.
Idea-Links: The New Creativity strips the voodoo and mystery away from creativity and reveals it for what it is—a discipline and skill that with some effort anyone can master. What is the key to building greater creativity? Making idea-links—the hidden idea-making elements that have always been there, responsible for the seemingly random aha moments once attributed to serendipity. Once you see creative moments at the idea-link level, they no longer seem so random. And once you understand the surprising secret behind making idea-links, you’ll finally see how anyone can become more creative.
Jim Link is a one-man idea company known for solving complicated challenges with startling simplicity. Link’s creativity has attracted many of the world’s biggest corporations, including 3M, Cargill, General Mills, New Holland, and Nestle. He’s spent a career testing his methods, bringing new thinking to more than seventy companies across nearly 160 different product and service categories. After twenty-five years in the idea-generation business, Link shares his profound, yet elegantly simple approach for improving personal and team creativity. Link is a graduate of Ohio Wesleyan with an MBA in Marketing from Michigan State. He teaches marketing and creativity at 3M University.